We are a GMDC initiative with a community of retailers, wholesalers, brands, service providers, and innovators who uncover opportunities in a dynamic retail environment and co-create actionable solutions to meet the changing consumer's needs.
We provide thought leadership and collaborative workshops to help grow brands and technologies
in the marketplace by focusing on understanding the changing consumer.
For years, the consumer experience was an afterthought for both retailers and brands. However, the impact of the digital age has disrupted the status quo by providing consumers with options that empower them. Now it is pertinent for brands and retailers to work together to create an experience consumers cannot get anywhere else. No one understands this more than the sports industry. Sports teams have found ways to continue to build loyalty with their fanbase by creating amazing experiences at their stadiums. We will be treated to insights from executives from all of the major pro teams in Atlanta including the Hawks, Braves, and Falcons. We also will learn how these teams are incorporating retail in their strategies around stadium design and how they view retail as an additive to their fan experience.