Part one of the SXSW recording where we discuss experiential marketing.
Prepare to be dazzled. This Retail Tomorrow podcast comes from the annual SXSW festival in Austin, Texas, and features a provocative look at the changing shape of retailing, a discussion of why retailers should target being “fluid” rather than “frictionless”, and how a new definition of experiential marketing can be a game-changer for retail. Hosted by Kevin Coupe.
This episode’s guests include:
Amber Allen, founder/CEO/Chief Strategist at Double A Labs
Becky Banasik, VP of merchant success at DOSH
Marie Chevrier, founder/CEO of Sampler
Nancy Giordano, the strategic futurist who created Play Big Inc.