A View of Retail Tomorrow from SXSW

GMDC Staff

Part one of the SXSW recording where we discuss experiential marketing.

Prepare to be dazzled. This Retail Tomorrow podcast comes from the annual SXSW festival in Austin, Texas, and features a provocative look at the changing shape of retailing, a discussion of why retailers should target being “fluid” rather than “frictionless”, and how a new definition of experiential marketing can be a game-changer for retail. Hosted by Kevin Coupe.

This episode’s guests include:

Amber Allen, founder/CEO/Chief Strategist at Double A Labs
Becky Banasik, VP of merchant success at DOSH
Marie Chevrier, founder/CEO of Sampler
Nancy Giordano, the strategic futurist who created Play Big Inc.

A View of Retail Tomorrow from SXSW
Retail Tomorrow Podcast Series

00:00 / 48:35