Building Stores for an Uncertain Future

This week, Michael Sansolo, research director for two Coca-Cola Retailing Research Councils (and a weekly columnist on, joins Sterling and Kevin for a deep-dive into the rationales behind a pre-pandemic planning guide into how to build stores for the future. Using that guide as a starting point, they look at how current economic, cultural, and medical realities are changing that future, making it more uncertain than ever and yet replete with opportunities for retailers with the right mindset.

The Council research reports referred to in this episode can be accessed at