Part two from the United Fresh Produce Association show in Chicago – how to resonate with your local shopper using fresh ideas.
The second of two podcasts recorded on the exhibit floor at the United Fresh Produce Association show in Chicago, we look at how companies go outside their traditional lanes to explore new consumer connections and marketing advantages as they seek fresh (in every sense of that word) levels of relevance and resonance to the shopper. Our two guests are retail executives from different geographic areas but who, as the retail world goes through a series of revolutions, seem to have more in common every day:
Greg Corrigan, senior director of produce and floral at Raley’s and chairman of United Fresh
Tony Stallone, the “produce guru” at Ahold Delhaize-owned Peapod
Hosted by Kevin Coupe of MorningNewsBeat
This edition of the Retail Tomorrow podcast is sponsored by Hillphoenix, shaping the future of retail through technology and design innovation.