How Shelter-at-Home is Promoting Alcohol Business Innovation

Almost six months of pandemic-induced sheltering-at-home has led to a spike in alcohol sales…and Sterling Hawkins and Kevin Coupe belly up to the bar to look at the marketing and merchandising innovations that companies are embracing, as well as technology inventions that are allowing businesses to bring the bar experience home. It is all part of the changing landscape that is defining the world of Retail Tomorrow.