You never get a second chance to make a first impression.
It may be a cliche, but it also never has been more true, especially because the competitive environment never has been more cutthroat. At the same time, technology and the pandemic have combined to create seismic shifts in consumer behavior.
What does this mean? Retailers have to compete not just for every last customers, but every first customer.
In this Retail Tomorrow episode, Sterling and Kevin use a close-to-home case study to examine what retailers are and not doing to attract new customers. (And at about 12 minutes in, Sterling comes up with a big idea that every retailer ought to adopt ASAP.)