Outside the Ordinary

GMDC Staff

Live from the Boston Immersion – Inside the Disruptive Leadership Model at LL Bean

This episode, recorded in front of a live audience at the recent City Immersion in Boston, goes inside the evolving world of LL Bean, the iconic catalog business that has engineered a dramatic and highly successful shift into omni-channel retailing through transformational leadership and a willingness to disrupt from within.

Our special guest, Stephen Smith, the first outsider to run the company, offers a unique perspective on how the legacy retailer transformed to a new model that is 21st-century marketing-savvy. Hosted by Kevin Coupe of MorningNewsBeat.

Outside the Ordinary
Retail Tomorrow Podcast Series

00:00 / 37:23